Strategic Communications

The Winner & Associates approach revolves completely around your business and your objectives. We begin our collaboration by clearly defining those objectives and by understanding how your profits, your shareholder value and your trade and stakeholder relationships are being affected by the challenges facing your company. Achieving those objectives becomes our highest priority. That focus guides every step that follows...

A frank assessment of your strategic situation develops the facts and understanding required to make effective decisions.

Before spending any of your money on a media relations campaign, TV spot or website, the Winner & Associates team asks and answers many strategic questions about your business and your communications environment. We begin by identifying and putting into precise words your business objectives, so we can measure the progress and success of the communications effort. After your objectives have been defined, our assessment process can include interviews, site visits, database searches, document analysis and opinion research.

We look through the eyes of others by inventorying media views, regulator positions and opposition claims.

Our pioneering opinion research techniques tell us which facts and arguments will change views and blunt opposition arguments, going well beyond mere snapshots of current opinion.

Our “cold eyes” view of the communications environment yields a frank, realistic situation analysis — a foundation for effective strategic decisions.

With clear objectives and good facts, we develop an effective strategic approach and devise the tactics required to carry it out.

With an assessment of the facts in hand, we forge a strategic communications plan to help you achieve your business objectives. The plan applies our years of experience in dealing with every conceivable type of communications challenge in dozens of areas of expertise.

We target key audiences, design message themes and select messengers that can persuade those audiences to your position while neutralizing the claims of your opponents.

We recommend methods for implementing communications, usually involving a synergistic, multi-layered program of tactics and communication techniques ranging from media relations to advertisements, websites and brochures.

Our proposed budget and timeline present options that take into account your resource constraints and deadlines.